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houseofgoodbeauty.comhouseofgoodbeauty.com

House of Good Beauty is a concept store that focuses on providing green, ethical, and desirable cosmetics for beautiful souls. They emphasize that true beauty is rooted in the values a person holds, offering a selection of natural and eco-responsible products.

Skincare
Bodycare
Haircare
Lifestyle

Target Audience

Eco-conscious consumers who prioritize natural beauty products and ethical values in their purchasing decisions.

Selling Points

  • Free home delivery in France for orders over €59
  • Strict selection of natural and non-toxic ingredients
  • Cruelty-free and mostly vegan products
  • Emphasis on eco-friendly and zero-waste packaging
  • Majority of brands are women-led and committed to ecological and social responsibility

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