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coutume.cocoutume.co

Coutume is a modern design studio based in Oaxaca, Mexico that creates elegant home goods, handmade by artisans of Mexico and Guatemala, using ancestral techniques. The shop offers a unique collection of ethically crafted textiles, including throws, rugs, and towels.

Cozy Throws
Wool Rugs
Handmade Cushions
Towels
Textiles

Target Audience

The target audience includes individuals who appreciate unique, high-quality home goods with a story behind them. They are likely eco-conscious consumers interested in ethical and Fair Trade products, as well as those looking to enhance their living spaces with artistic, handcrafted items.

Selling Points

  • Handcrafted by skilled artisans using traditional techniques
  • Fair Trade certified products ensuring ethical sourcing
  • Contemporary designs that blend with traditional craftsmanship
  • Free shipping on rugs worldwide

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